Edward G. Deutschlander, CLU CLF

Edward G. Deutschlander, CLU CLF

Ed Deutschlander is co-president and chief operating officer at North Star Resource Group in Minneapolis and past president of GAMA International.

Ed’s career has progressed rapidly. He was the youngest to reach several milestones: managing partner nationally for the Minnesota Life’s Securian Advisor Network, the GAMA International Board of Directors, main platform speaker at LAMP, and at the time, the CLF designation. Ed was the first recipient of the firm’s Medal of Honor. He was recognized as Minnesota Life Insurance Company’s Recruiter of the Year several times and has trained the last two recipients of that prestigious award.

Ed has presented internationally and educated thousands of managers and advisors in the financial services industry. His numerous publications address recruiting, selection, training and development of financial advisors. He is frequently and heavily quoted throughout the industry.

Recognized as the premier recruiter in the financial services industry, Ed created his own consulting firm in 1998 to help some of the largest insurance companies (MetLife, John Hancock, Farmers Insurance, MassMutual, New England Financial A MetLife Company, Thrivent Financial, Minnesota Life, American National and New York Life) improve their recruitment and training programs. Ed’s “Recruiter’s Creed” is often used and cited at industry meetings and events.






About this Speaker

Edward G. Deutschlander, CLU CLF

Securian Financial Group
Minneapolis, MN


Leadership & Culture
Producer Development
Recruiting & Selection


GAMA International President, 2007–08
Master Firm Award (10x)
International Management Award (Diamond)
LAMP Speaker
GIJ Author